Lost In Mental Translation: «SUNSHINE SAKAE 2012»

31 Jan

Michel Gondry produced this ad for Sunshine Sakae, a Japanese department store. I don’t know what’s wrong with the Japanese but watching this – well, at least, great commercial – I always feel pretty much lost in mental translation. What’s this all about? Oh, I forgot: It’s about a Japanese departement store called Sunshine Sakae. But does this knowledge really help? Just try to find out for yourself.

via: Think Contra