Tag Archives: headline

What shall we do with the drunken sailor?

12 Jul

(click to enlarge dramatically)


When Thomas Aquinas won – as a single copywriter – in 1273 a pitch against a bunch of famous advertising agencies of that time in order to create a highly mind catching advertising campaign for a beer which was planed to be introduced to the market only 93 years later (in 1366 just to be perfectly precise), so Thomas Aquinas already enjoyed the status of a living legend. Even Pope Benedict XV stated: “The Church has declared Thomas’ doctrine to be her own.”

As soon as Thomas Aquinas got familiar with the basics of digital imaging he created this incredibly impressive sea scenery above. He became so excited about what he had just done that he could not help than wanting to present his first draw to the brewery’s CEO immediately. Unfortunately, on his way to his client Stella Artois Thomas Aquinas was riding on a donkey along the Appian Way, when he struck his head on the branch of a fallen tree and became seriously ill. He was unable to continue his journey and as he received his last rites a couple of weeks later he announced his famous last words to become the headline of the best brewery ad that had ever been created since the entire history of mankind:

If the primary aim of a captain were to preserve his ship, he would keep it in port forever.


via: Zastavki.com