Tag Archives: President’s Lecture

Berlin School of Creative Leadership: «Andrew Loog Oldham’s President’s Lecture»

25 Mar

Click to enlarge graincaughtly

Andrew Loog Oldham is best known as the manager who helped propel the Rolling Stones to worldwide stardom and crafted their bad boy image so well it became both their brand and burden. From 1963 to 1967, he also produced all Rolling Stones recordings despite having no previous experience as a producer. Oldham saw potential in the group being positioned as an anti-Beatles – a rougher group compared to the cuddly moptop image of the Beatles at that time. After Oldham’s departure, his relationship with the Rolling Stones was strained for several years. According to the Rolling Stones’ website: «Accounts regarding the value of his musical input to The Stones recordings vary, from negligible to absolute zero».

But does this any matter? Certainly not, otherwise we would not care at all and this time’s President’s Lecture at the Berlin School of Creative Leadership would not have been held by one of the ones of the 1960s and 1970s music business, would it? Nik Cohn said about him: «The most flash personality British pop ever had, the most anarchic and obsessive and imaginative hustler of all».

So, our staff photographer decided to honour this very special time where not only red doors appeared painted black on black and white photographs with precisely such very special vintage look. It was a time when so-called available light photography was en vogue, when so-called push development up to ASA 3200 led straight into very grainy prints, grain spots so large and so present that you could have easily given each single grain spot an individual name…

For the first time Berlin School’s President’s Lecture was given in the atrium of Scholz & Friends.

Matthias Spaetgens, Managing Director of the Creative Department Scholz & Friends, warmly welcomes Andrew Loog Oldham, Michael Conrad and all guests awaiting a great lecture, which in fact it was.

Michael Conrad interviews Andrew Loog Oldham.

There were two questions we desperately wanted to have them answered. The first is about a story we’ve been told a couple of times. When the Rolling Stones first reached the status of living a wealthy lifestye they bought, so it is said, a brand new Rolls Royce and drove it all around until they were running out of gasolene. They shall then have parked the car somebody somewhere – and erased it out of their minds. Some say that the car can still be found somebody somethere. Andrew Loog Oldham, however, could not confirm this happening but he added that Keith Moon certainly might have liked the idea…

The second question, unfortunately, we simply forgot to ask: How much money Andy Warhol would have liked to have?

Andrew Loog Oldham becomes phonetically dismantled while guests are waiting to have their stoned copies signed.

This is the way transparencies looked when their were taken on a film such as Ektachrome EL 400 pushed up to ASA 1600. But we are focused on pure black and white, aren’t we?

Well, does this look right? Not necessarily.

Here are some of the major problem zones: they need to be darkened and the contrast in total is to be strengthen.

Voilà: Another brick in the visual wall of the 1960s and 1970s black and white photo documentation’s esthetic.

Susann Schronen und Jamshid Alamuti.

Eva Lutterbüse borrows Michael Conrad’s pen in order to be fully equipped when her copy of «Stoned» is about to be signed.

Michael Schirner, Michael Conrad and Andrew Loog Oldham.

Well, we could have asked who these two gently looking persons on the paintings are but to know, as we all know, is the bitter end of any possibility to settling a proper and quite joyful speculation. For example, we very much like the idea of being introduced to Marie Curie and Albert Einstein after their visual relaunch. As well we think it is possible to see Mr. Scholz and one of his (girl)friends. May be these impressive two paintings show Mrs. and Mr. Litfaß… who knows…

Andrew Loog Oldham can currently be heard on Sirius satellite radio, hosting the Underground Garage program. Doing some research on the Internet we also found one of Oldham’s most important messages: Everybody Must Get Stoned. Just make sure you get trippled. Did we already mention that in April, Oldham will be inducted (along with KISS, Nirvana, Brian Epstein and others) into the Rock ‘n Roll Hall of Fame?

The photographer Richard Nicholson’s sequence «Last One Out» showing London’s remaining professional darkrooms is a must-see for all who get sentimental about certain things vanishing these days irreversibly.


***Materials For Extended Discourse***
Sir John Hegarty’s President’s Lecture
Hartmut Ostrowski’s President’s Lecture
Peter Brabeck-Letmathe’s President’s Lecture
The Freitag-Brother’s President’s Lecture
Thomas Burrell’s President’s Lecture
Bill Roedy’s President’s Lecture
Chuck Porter’s President’s Lecture

Religious topic. Therefore comments off.

Berlin School of Creative Leadership: «Bill Roedy’s President’s Lecture»

23 Nov

The last time we took a deep look over Berlin’s river Spree our eyes were introduced to a swan’s pair of blue frozen feet which we recognised as a clear evidence that the incredible creative Chuck Porter must have been – somewhere somehow – around, which in fact, he was.

This time we are not sure what the visual scenery (shown above) wants to let us know; but since we take Bill Roedy’s advice to never ever give in seriously we are quite confident that we will be figuring it out – someday somewhere somehow.

Our staff photographer Andreas Baier recently downloaded a new set of digital oil brushes from the internet, so almost everything and everybody is going to be touched with them – even some originally good tasty looking sandwiches. Our readers are cordially invited to make the most out of this situation.

There we go: Honouring Bill Roedy’s exceptional career which is based on two remarkable cornerstones (Military and MTV), our staff-photographer felt responsible to melt down both aspects to one music-clip-lookalike-look.

In general: The creation of this visual language happens to be with all the respect he could pay him and MTV remembering quite well that MTV EUROPE was the only TV-channel that was willing to screen his commercial for a fictional funeral company named «Mr. Sandman’s Finest Funerals» Andreas Baier once was desperate to compete in Cannes with.

Picture above: Two members of the German Designer’s Club’s (DDC) executive board: Niko Gültig and Michel Eibes. Recommended music track: Modest Mussorgsky’s «Pictures At An Exhibition»

Right from the start the Berlin School of Creative Leadership’s President’s Lectures enjoyed the status of a never ever to be missed event.

Click to enlarge solidrockedly

The president of the Berlin School of Creative Leadership, Michael Conrad, introduces Bill Roedy and, of course, his book «What Makes Business Rock» as well.

Roedy’s book details his experience in expanding a corporation and gives advice to executives and aspiring executives in creative companies.

Clark Parsons and Michael Conrad.

The managing director of the Berlin School of Creative Leadership, Clark Parsons, introduces each Participant of the Berlin School’s MBA-program to the audience. As a matter of fact, they literally come from allover the world.

As Bill Roedy will say a little bit later: «I am convinced that it is always possible to teach execellent creatives the secrets of financial business habits as it is impossible turning brilliant financial experts into creative directors».

After an impressive introduction, Michael Conrad hands over the microphone to Bill Roedy in order to clear the way for his president’s lecture.

As the Berlin School of Creative Leadership Class 11 Godfather, Bill Roedy brings with him a wealth of experience and educational inspiration. Roedy was most recently Chairman and Chief Executive of MTV Networks International (MTVNI).

A dedicated internationalist and music lover, Roedy was the architect of MTVNI’s successful localization model, which empowered the local operations to embrace both commercial and artistic autonomy, while finding the right balance between local and international content.

By the Milky Way, Bill Roedy finds: «These are sneakers with a huge whow-factor».

Bill Roedy’s sneakers come along with a huge kick-down-and-go-for-it-factor.

Click to enlarge strategically

It is Roedy’s pioneering strategy of respecting and reflecting audience diversity through local language, music and fashion that led to MTV Networks’ rapid global expansion – throughout Asia-Pacific, Europe, Africa, the Middle East and Latin America.

Under Roedy’s leadership, MTVNI developed and launched hundreds of channels, starting with MTV Europe in 1989. He worked on making MTV available in East Berlin and celebrated with Europe when the wall came down.

He and his team built a global operation that now includes over 172 locally programmed and operated TV channels outside the US in more than 162 countries in 33 languages, reaching a potential audience of two billion people, making MTVNI the largest networks in the world.


Bill Roedy exclusively demonstrates
the broadcasting mechanisms
of dish aerials

Click to enlarge broadcastedly

Let’s now reflect about Bill Roedy’s thesis that the music channel MTV helped to tear down the German wall: Due to his quite aggressive strategy having MTV broadcasted via satelite without any encryption in order to conquer one country after the other, the people started to buy dish aerials all over the world with which they could receive and watch MTV for free. Once these dishes were installed the people were then also be able to get in touch with other countries’ news channels; with the interesting side effect that all news of the world were now bypassing unfiltered any government’s censorship.

Such new newsfeeds surely helped to build up a new sort of self-confidence helping unhappy earthlings to get rid of their totalitarian leadership figures in oh so many countries around the globe – and, of course, in East-Germany as well.

It is common sense that it was definitively MTV’s purest and highly genuine attractiveness that drove the people into buying tons of dish aerials. So, during this particular time frame MTV was the seed for the creation of that what is now considered to be a worldwide community.

On this photograph Bill Roedy exclusively demonstrates the broadcasting mechanisms of dish aerials and how their signals were crossing hurdles completely unharmed, such as the former German wall was one.

Finally, we can say that the experienced former commander of nothing less than three NATO Nuclear Missile bases in Italy significantly helped to change the world with something even the military was not aware of its tremedous long-term power: Music!

In 1998 Mr Roedy was named Ambassador for UNAIDS and he has addressed the UN General Assembly on several occasions regarding the pandemic.

He was a founding member and chair of the Global Business Coalition (GBC) on HIV/AIDS from 1999 to 2002, and currently serves as Chair of the Advisory Board. In 2005, UN Secretary General Kofi Annan appointed him founding chair of the Global Media AIDS Initiative Leadership Committee. Mary Robinson also appointed him as an Envoy for the Global Alliance for Vaccinations and Immunizations (GAVI) in 2010.

Also part of the audience: Michael Schirner.


Kofi A. Annan addresses Bill Roedy

Click to enlarge unitednationedly

The United Nations Secretary-General Kofi A. Annan addresses in a speech: «Ten years ago in 2001, HIV/AIDS had been around for 20 years. 28.6 million people were infected with the virus, and many millions more had lost their lives.

It was then that I called on the world’s businesses to join together in the global fight against the virus. The Global Business Coalition on HIV/AIDS was formed, uniting the corporate sector, governments, and civil society in one common cause. MTV was one of the businesses at the forefront of the coalition, using its global network of channels to disseminate cutting-edge, entertaining, and innovative HIV messaging to young people worldwide. Under Bill’s leadership, HIV prevention and education was an integral part of MTV programming, and he was asked to serve as a Special Ambassador for UNAIDS in 1998.

As HIV statistics rose and fell in different countries and demographics over the years, young people accounted for over half of new infections almost every time, and still do today. In recognition of the media’s powerful role in reaching this affected group, the Global Media AIDS Initiative (GMAI) was established in 2005 to galvanise media organisations to play an even stronger role in prevention and education.

Bill was the first person I thought of to chair the leadership committee of this crucial initiative. His passion and dedication to the fight against HIV, particularly among the world’s young people, made him the perfect leader and pioneer for the GMAI. Under Bill’s chairmanship, it grew to include 140 companies from 70 countries.

As we approach the 30th year of AIDS, I cannot praise Bill enough for his continued dedication to the cause. Through the Staying Alive Campaign, countless young people are educated and informed through a medium that they trust and believe in. Further still, MTV has reached thousands of young people through the Staying Alive Foundation, ensuring that HIV prevention is tackled at a tangible, grass roots level in the local communities where it really matters.

Ist is an honour for me to lead our tribute to Bill today. I know there are many people from across the world that will have words of praise and admiration for Bill’s incredible achievements throughout his 22 years at MTV.

Thank you Bill for your tireless activism in the global fight against HIV/AIDS, and many congratulations on a long and successful career at MTV Networks International.»


Medals & Awards

Click to enlarge honouredly

Before joining MTV in 1989, Bill Roedy was Vice President, Affiliate Operations Manager of HBO. He completed his Bachelors in Science at West Point and then served with the Airborne, Ranger and decorated combat service where he received the Bronze Star, Air Medal, Meritorious Service Medal and the Vietnamese Cross of Gallantry (with Silver Star). He also served as a commander of three NATO Nuclear Missile bases in Italy. He received his MBA at Harvard University.

In addition: He has received the International Emmy Founder’s Award, amfAR’s Award of Courage, Individual Business Leadership Award presented by US President Bill Clinton, Doctors of the World Leadership Award and the UN Correspondents Association Global Citizen of the Year Award presented by UN Secretary General Ban–Ki-Moon in 2009. He has given numerous commencement addresses with honorary doctorate degrees.


Global Media AIDS Initiative (GMAI)

The «Global Media AIDS Initiative» (GMAI) is an umbrella organization that unites and motivates media companies around the world to use their influence, resources, and creative talent to address AIDS. The GMAI creates a framework for sharing television and radio programming among media companies in order to increase public health messaging. The organization also educates journalists, editors and producers on how to cover the issue. HIV is preventable, and GMAI members aim to improve public awareness and knowledge to help stem the spread of HIV/AIDS.

Within the GMAI, there are five national and regional coalitions of media companies. As of July 2009, the media initiatives in Africa, Asia, Russia, Latin America and the Caribbean included over 300 member broadcasters total. The GMAI was conceived and organized by the Kaiser Family Foundation and UNAIDS with financial support from the Bill and Melinda Gates Foundation, the Ford Foundation and the Elton John AIDS Foundation.

Bill Roedy explains why he is passionate in the fight to end pneumonia, a preventable disease: «As a music lover and former CEO of MTV Networks International, I’ve spent decades trying to give voice to young people struggling for creative freedom. More recently though I’ve also taken to a new cause: the struggle of babies and children in poor countries just to survive.

Few people can even name the leading global killer of young children — it’s pneumonia — and it claims a child’s life every 20 seconds. Not surprisingly, the overwhelming majority of these deaths take place in the developing world where access to health prevention and care is sometimes complicated.

World Pneumonia Day (WPD), November 12, is an opportunity to remember those many young lives lost to pneumonia which could have been prevented in large part with vaccines, access to simple antibiotics and improved nutrition. If we could ensure that existing vaccines reach those children who need them most we would make a huge difference in preventing the more than 1.5 million young lives lost each year to this devastating disease.»

Go on reading here.


Q & A

Questions & Answers.

Berlin School of Creative Leadership’s President Michael Conrad listens to the questions.

Michael Conrad moderating Q & A.

After the official part of Bill Roedy’s president’s lecture, David Slocum discusses with members of the audience.

Susann Schronen.

After a long and very exhausting march through the jungle of creatively dried out lands (Berlin’s new wannabe airport) Michael Eibes, the Chairman of the German Designer’s Club’s (DDC) executive board, has now reached a refreshing and most lifesaving oasis that has also been provided with the unique capability of signing books.

In the center (f.l.t.r.): Susann Schronen, Jamshid Alamuti, Sheridan Johns and Marie Budde.

The «Ambassador of Striking Yellow» and also member of the German Designer’s Club’s (DDC) executive board, Niko Gültig, awaits his personally dedicated Widmung from Bill Roedy. Recommended music track: Yello’s «On Track».

Recommended music track: Crowded House’s «Four Fingers In One Day».

«Recognising a serious lack of green in this very same coloured image we both ourselves find us integrated, maybe you might like to consider starting your dedication with the creation of a green spot … possibly right here. Well, just a thought…»

Well, there is another way to describe Bill Roedy best – with the help of two of his tweets:

1) 10:51 AM – 15 May 2013:
«Had a great dinner with Barbara Bush and Mark Dybul in NY. And hearing about great work of both the Global Health Corps and Global Fund.»

2) 7:00 AM – 20 Jun 2013:
«Sitting in Finnegans sipping Guiness in Dalkey where Bono and Ali are having lunch with Michelle Obama. Ireland is as beautiful as ever!»

Bill Roedy’s Dedication

Two dedications waiting to be compared and interpreted. Above Bill Roedy recommends our copywriter Hamlet Hampster: «(…) Please Read this Book! (…)»

Sir John Hegarty’s Dedication

The famous creative Sir John Hegarty, however, recommended our copywriter Hamlet Hampster in July 2011: «DON’T READ THIS BOOK!»

What we are now asking ourselves is: What will happen when reading a book that – quite obviously – better should not be read; and not reading a book that cannot wait to be read? Honestly, we are a bit afraid of trying out… Are there any suggestions, out there?

With the visual impression of the formerly best known «Testbild» we not only say buy-buy but like to draw your attention to this «tent talk» with Bill Roedy and Michael Conrad:

Following this link you will be able to watch Bill Roedy’s complete President’s Lecture. So, be a happy sneaker – and just do it!


***Materials For Extended Discourse***
Sir John Hegarty’s President’s Lecture
Hartmut Ostrowski’s President’s Lecture
Peter Brabeck-Letmathe’s President’s Lecture
The Freitag-Brother’s President’s Lecture
Thomas Burrell’s President’s Lecture
Chuck Porter’s President’s Lecture

Religious topic. Therefore comments off.

Berlin School of Creative Leadership: «Peter Brabeck-Letmathe’s President’s Lecture»

3 Apr

Clark Parsons bittet die Teilnehmer Platz zu nehmen

Über die Aktivitäten der «Berlin School of Creative Leadership» hatten wir bereits hier , hier und hier ausführlich berichtet. Diesmal bat Peter Brabeck-Letmathe, Chairman of the Board, Nestlé S.A. die Kursteilnehmer zu seiner President’s Lecture. Auf dem Programm stand Online-Kommunikation.

Wie sich die Mitglieder der Ur-Generation des Internets noch erinnern können, war der mit der Online-Kommunikation einhergehende Kontrollverlust von Unternehmen über deren Marken für diese neu und man reagierte überwiegend irritiert und unsouverän. In diesem Contrex, pardon, Kontext seyen nur kurz der Jamba-Komplex sowie die Du-bist-Deutschland-Nummer ins Gedächtnis gerufen. Beide Vorgänge wurden übrigens von Johnny Haeuslers Spreeblick initiiert – und haben zweifellos in der Bundesrepublik Internetgeschichte geschrieben.

Besonders interessant war Peter Brabeck-Letmathes President’s Lecture inbesondere deshalb, weil man von oberster Stelle eines weltweit agierenden Konzerns erfahren konnte, welche Bedeutung der Online-Kommunikation inzwischen beigemessen wird – und wie man aktuell mit plötzlich entstehenden «Kommunikations-Kriesensituationen» umgeht.

So war direkt im Anschluß an den Vortrag das George-Clooney-Ding das große Thema. Hier ist das Filmchen, das urplötzlich im Netz auftauchte, sofort von diversen Nachrichtensendungen zur Primetime thematisiert wurde und Nestlé zu einer Reaktion zwang:

Well, wir sind ja nach wie vor der Meinung, daß inzwischen pro Tag genauso viel Viral-Säue durchs globale Dorf getrieben werden, wie Gerüchte an der Wall Street ausgesetzt werden; und daß Nestlé in diesem Falle nicht zwingend zu reagieren gebraucht hätte. Dennoch klärte Nestlé seine Kritiker darüber auf, daß das Unternehmen sehr wohl auf «Fair Trade» achte, was der Konzern auch belegen konnte.

Über Peter Brabeck-Letmathe erschien auf zeit.de ein lesenswerter Artikel mit der Überschrift «Der Wassermann». Nachfolgend ein paar kommentierte und unkommentierte Bilder von der Vorlesung.

Clark Parsons begrüßt die Besucher

Peter Brabeck-Letmathe

Sheridan Johns (Berlin School)

Michael Conrad eröffnet die Fragestunde

H.-Joachim Richter, Director Corporate Communication Nespresso
und Michael Conrad

Willi Schalk (li) wird von Michael Conrad (re) den Teilnehmern vorgestellt

Peter Brabeck-Letmathe und Michael Conrad

Peter Brabeck-Letmathe und Isabella «one problem less» von Bülow

Folker Wrage (McCann Erickson) hat den Bretzelbiß

Willi Schalk im Gespräch mit Michael Conrad

Die DDB-Fraktion vor der Kamera: Edgars Skulte (DDB Latvia),
Lea Stanković (Communis DDB) und Simon Higby (DDB Copenhagen)

Ulrich Proeschel (TBWA) und Susann Schronen (Berlin School)

Folker Wrage im Gespräch mit Marion King

Peter Brabeck-Letmathe und Michael Conrad

Peter Brabeck-Letmathe verabschiedet sich

Am darauf folgenden Tage gab es übrigens ab 9:00 Uhr den Vortrag des «High-End-Hackers» (Kann man das so schreiben?) Pablos Holman zu hören. Darüber wird ein gesonderter Artikel im Meerschweinchenreport berichten.

Sensibles Thema. Deshalb keine Kommentarmöglichkeit.

Berlin School of Creative Leadership: «Hartmut Ostrowski’s President’s Lecture»

10 Oct

Hartmut Ostrowski is Bertelsmann’s CEO and about to give his President’s Lecture at the Berlin School of Creative Leadership. Your most loveliest and gorgeous Hamlet Hamster calls himself an expert in almost all sorts of creative things, however, not in business affairs at all. So, please do not expect a summary of Hartmut Ostrowski’s speech. It could only produce confusion. On the photograph: Michael Conrad, President of the Berlin School, Hartmut Ostrowski, CEO Bertelsmann, Sebastian Turner, Scholz & Friends’ former Big Brain!, and two young gentlemen from Bertelsmann as well.

Sebastian Turner, the two young gentlemen from Bertelsmann and Michael Conrad discusses with Michael Schirner, GGK’s former Big Brain!.

Hartmut Ostrowski listens to one of the two young gentlemen from Bertelsmann.

Short before Mr Ostrowski’s President’s Lecture starts some this year’s BSCL-participants (Tom Hidvegi, Anca Nuta, Uroš Goričan and Kate Cox) are about to find out how it feels delivering a perfect performance.

Michael Conrad warmly welcomes Hartmut Ostrowski and reflects in front of the audience about his childhood-memories when the «Bertelsmann Buchclub» played a major part in it.

Rafael Aparicio, Hartmut Ostrowski and Sarah McGill.

Sarah McGill and Sebastian Turner.

Complete President’s Lectures on video tape.

Clark Parsons, Managing Director, Berlin School of Creative Leadership, addresses the importance of the President’s Lecture to the audience.

Sebastian Turner.

Hartmut Ostrowski starts his President’s Lecture.

Michael Schirner and Frances Luckin.

The microphone travels around the classroom. A lot of questions are waiting to be answered by Bertelsmann’s CEO.

Michael Conrad farewells Hartmut Ostrowski.

Get together after Hartmut Ostrowski’s President’s Lecture.

Same situation, seen from a different angle: Michael Schirner in contact with participants.

Participants, participants, participants: They all enjoy the Berlin-School-Lectures very much. On the right-hand side: Jennifer Hoff and Stein Kvae.

Uroš Goričan (blue shirt), André Stäheli, Rafael Aparicio, Anca Nuta (back) and Kate Cox (croissant).

Tom Hidvegi, Clark Parsons (back), Susann Schronen (digitally coloured hair), and two other participants who will wait patiently until they will be identified by our blog photographer Andreas Baier.

Michael Conrad welcomes guests.

Bertelsmann’s CEO Hartmut Ostrowski does Social Media via his smartphone.

Professor of Strategy & International Management, Paul Verdin, discusses with the two young gentlemen from Bertelsmann.

Professor of Strategy & International Management, Paul Verdin, discusses with Hartmut Ostrowski.

Rafael Aparicio discusses with Hartmut Ostrowski. Left: Kate Cox.

Sarah McGill, Nik Arnhold and Sebastian Turner.

Kazi Monirul Kabir, Sarah Mc Gill, Michael Conrad and Nik Arnhold.

Sebastian Turner leans forward and examines Hartmut Ostrowski’s and his assistant’s ties. His result: Perfect result! This day’s President’s Lecture at the Berlin School of Creative Leadership is all over now.

Sensitive topic. Therefore comments off.

Berlin School of Creative Leadership: «The Freitag Brothers’ President’s Lecture»

23 Sep

click to enlarge properly

We already introduced Berlin School of Creative Leadership to our readers when living advertising legend Sir John Hegarty held his President’s Lecture in Berlin’s Franklinstreet in order to make up-coming and most talented executives much more up-coming and, not to forget, much more talented as well. Followed by Bertelsmann’s CEO Hartmut Ostrowski, this time’s President’s Lecture was given by two very successfully operating brothers who conquered the design oriented part of the world with their recycling bags, simply called «Freitag».

In other words: They launched one of the great startup cult brands of the last two decades: Freitag, the iconic bags made of recycled materials. Now the Freitag Brothers explain precisely how they did it. This is what their President’s Lecture is all about.

Berlin School’s President Michael Conrad is introducing our blog photographer Andreas Baier to the Freitag Brothers who both will be interviewed by him shortly.

What did we say?

Michael Conrad introduces the Freitag Brothers to the audience.

The Freitag Brothers started projecting numbers, such as 1967, against the screen. They told us about their lives and why the idea of recycling is so drivingly important to them. They explained us that they are not going for market research in any way when launching a new product is in sight. They just do what they prefer most. They simply go for their own taste. Obviously there are enough fellows around the globe who have been provided with the same kind of feeling for a suitable product design. Interestingly, when they were about opening their first shop, they didn’t go to mainstream places like New York, Rio or Tokyo – they went to St. Moritz. What a smart move! They also told us how they had been copied by Migros which started to offer so-called «Donnerstag»-Bags to their customers for some EURO 25,-. Instantly, they felt being honoured by such an intensive attention their bags were seeking.

A producer of high-class leather shoes would have shown us some cows, horses, crocodiles or even mockingbirds enjoying their well-earned sundown. This would happen to teaching us where their material comes from – and how it felt before being offered the unique opportunity of helping out a small part of mankind to look far more better than the other and much more larger part of it. Well, as we said, the Freitag Brothers are a new kind: they’re special.

The Freitag Brothers’ very first bag.

Michael Conrad is as fascinated as all others.

Questions after questions after questions: they were all answered.

On videoscreen: all the same.

After the lecture there was enough space and time to go creative. Most wanted: to have a tourist-look-a-like snapshot showing oneself together with one or both of the Freitag Brothers who are as famous as the Eiffel Tower.

The Freitag Brothers and Mr Congratulations.

The Freitag Brothers bag-shooting starts. Freitag Bags are a «must have». No wonder that most of Berlin School’s this years participants wanted to be portrayed with both Freitag Brothers and their individual Freitag Bag. Just in order to put things that belong together together.

«Now it’s your turn!»


Again and again.

Again and again and again.

Michael Conrad Hall: The Freitag Brothers are putting themselves up against the wall.

Even here: the Freitag Brothers are driven by pure perfectionism.

The Freitag Brothers are making progress.

Voilà, the work has just been done!

Relaxed get together: Participants discussing Freitag Brothers’ inspiring lecture.

Sensitive topic. Therefore comments off.