Tag Archives: space

Building The USS Enterprise

22 May

Building The USS Enterprise
(the real ship – over the next 20 years)

The Website BuildTheEnterprise says: «The ‘Gen1 Enterprise’ can arrive at Mars within 90 days of leaving earth’s orbit. This is derived from various analyses sponsored by NASA that show that with mass to engine power ratios within our reach, a 90 day travel time is possible.

The ‘Gen1 USS Enterprise’ is a huge ship. At .6 miles in length it’s bigger than any craft or building ever constructed. It’s nearly three times as long as the largest US aircraft carrier, and its length is greater than the tallest building in the world.

Why is it so big? First, it must house a gravity wheel that is large enough in diameter so that people are comfortable inside of it and the behavior of gravity to them seems reasonably earthlike. Second, the Enterprise is a combination of spaceship, space station, and spaceport. This means it must support having many people on board at once – up to a thousand at any given time. It must be able to dock and refuel multiple smaller spacecrafts at the same time. And the huge cargo-carrying capacity is critical for hauling probes, landers, and base-building equipment to Mars and elsewhere. Simply put, if we want to get serious about establishing a permanent human presence in space, with robust and sustainable capabilities to do big things up there, we need a big ship.»

Should you still think that this is a joke, please examine their webpage intensively. They’re absolutely serious about this!

via: Coudal Partners

Sensitive topic. Therefore comments off.

Feedback from Pfizer

21 Jul

We’ve got feedback from Pfizer. Since our last meeting with them we thought that we already made it. But as it seems today we’re only halfway there. First, we were asked if we could give this whole thing a bit more drive in a sensitive and gleamingful way. Following the golden rule of excecuting everything the client wants us to do – we went to the next post office, put our souls, our experiences, our abilities of aesthetic judgement, our life-insurances and, not to forget, our courage in a box, sealed it carefully with a bunch of 1p-stamps and sent it straight to South West Africa. In other words: here are the new results.

Can you keep a secret? We find this gleaming thing above a bit too suggestive. This happens to be because we strongly believe that the consumer has to make the last mental step to complete the picture we want him to see on his very own. No matter how small this small step may be…

Then we were asked if we could add a bit more natural colours to the ads. So, we did that (above) as well and destroyed by doing so this harmonic look all three ads were originally kept togehter with.

Leaving the concept of keeping a certain amount of visual equality in this campaign behind we exchanged the last draft showing the moon’s surface through this one above. We also removed the new added gleaming aspect. We think the message is already clear enough.

However, just to be completely on the safe side of our client’s understanding of eternity we created another ad pumping up the volume of the storytelling’s power of our campaign’s concept. Allow yourself a full click and take a serious look:

After accomplishing our mission we decided to go deeper into this matter, and the outer-space we already felt being surrounded with quite intensively. We met the heart of the famous Whirlpool Galaxy (M25) and tried – business as usual – to make the most out of it:


Our one-shot-shot: A nice spread sheet allowing even the lightest human brain cells to make the correct association. Ten, nine, eight, seven, six, five, …

We cannot wait receiving Pfizer’s feedback once more…


14 Jun

Recently, we’ve been invited to Pfizer presenting some of our ideas dealing and playing around with Viagra. We weren’t so sure being the right guys for things like this because the larger the companies are the less they like to share their special sense of humour with the public. Particularly not if the company is in the pharmacy business. A patient who’s laughing about his own cancer disease shall not be promoted in any way. That’s a golden rule. Certainly, there are tons of exceptions, yes, but there are millions of more tons of examples teaching us the contrary. Especially, when the company is in the pharmacy business.

The more surprised we were when our first lad, sorry, ad immediately hit the flip chart, then destroyed the coffee machine followed by a tremendously unoverhearable WROOOOOOOM. Finally it set the whole building on fire. Uncomfortable side-effect: The ad has never ever been seen again.

Comfortable side-effect: Pfizer’s staff members of the marketing department had instantly and probably their best sex ever – with each other. Hic et nunc in the conference room. And the most impressive detail: nor have they eaten our history making ad literally neither was it part of their digestion in a spritual way; they had just a look at it. That was all. Unbelievable.

The consequences of all of this were clear: we’ve got the job! And so here we are, right on the moon’s surface doing some important research for our next ads.

Unfortunately, some unpleasantly looking questions arose when the reaction on Pfizer’s side sticked to ground zero. We thought that the only association this ad above allows is that it is showing what has been left behind when a Viagra-influenced-Superdick was digging and trying to penetrate an acre of moon land (or some acres more) for a minimum period (just let’s be realistic) of 24 hours. Well, this is what we thought.

Nevertheless, we sold two out of three, so things could have gone worse.

Photography by NASA