Tag Archives: viral marketing

Feedback from Pfizer

21 Jul

We’ve got feedback from Pfizer. Since our last meeting with them we thought that we already made it. But as it seems today we’re only halfway there. First, we were asked if we could give this whole thing a bit more drive in a sensitive and gleamingful way. Following the golden rule of excecuting everything the client wants us to do – we went to the next post office, put our souls, our experiences, our abilities of aesthetic judgement, our life-insurances and, not to forget, our courage in a box, sealed it carefully with a bunch of 1p-stamps and sent it straight to South West Africa. In other words: here are the new results.

Can you keep a secret? We find this gleaming thing above a bit too suggestive. This happens to be because we strongly believe that the consumer has to make the last mental step to complete the picture we want him to see on his very own. No matter how small this small step may be…

Then we were asked if we could add a bit more natural colours to the ads. So, we did that (above) as well and destroyed by doing so this harmonic look all three ads were originally kept togehter with.

Leaving the concept of keeping a certain amount of visual equality in this campaign behind we exchanged the last draft showing the moon’s surface through this one above. We also removed the new added gleaming aspect. We think the message is already clear enough.

However, just to be completely on the safe side of our client’s understanding of eternity we created another ad pumping up the volume of the storytelling’s power of our campaign’s concept. Allow yourself a full click and take a serious look:

After accomplishing our mission we decided to go deeper into this matter, and the outer-space we already felt being surrounded with quite intensively. We met the heart of the famous Whirlpool Galaxy (M25) and tried – business as usual – to make the most out of it:


Our one-shot-shot: A nice spread sheet allowing even the lightest human brain cells to make the correct association. Ten, nine, eight, seven, six, five, …

We cannot wait receiving Pfizer’s feedback once more…

To viral, or not to viral…

17 Jul

After watching Flugzeugträger Ronald Reagan on Phoenix for – just let me be generous – two or three dozens of times; after watching Sink the Bismark on Phoenix for – just let me be generous again – two or three dozens of times, I thought that it might be a perfect idea to take care a little bit more about me, myself and my work.

So I entered the magic term Meerschweinchenreport into this veryveryvery magic and quite unique search engine and found myself totally thrilled. What an experience! In addition I found some blog entries from collegues about Meerschweinchenreport I wasn’t aware of, and then, I found my mental full stop on newyorkfestivals.posterous.com. The author is publishing one of my photographs I took from a great FLUXUS-Performance by Ben Patterson in Wiesbaden’s Schlachthof earlier this year; organised by Michael Eibes. (Here is the complete photo essay)

Ok, so here we are and there above you are warmely invited to spend two minutes of your most valuable lifetime. In return you become entertained. Sounds like a fair deal? It is a fair deal. The question that should arise now: To viral, or not to viral?

However, before you’re about to make up your mind you should better read this. No answer is guaranteed.

via: newyorkfestivals.posterous.com



14 Jun

Recently, we’ve been invited to Pfizer presenting some of our ideas dealing and playing around with Viagra. We weren’t so sure being the right guys for things like this because the larger the companies are the less they like to share their special sense of humour with the public. Particularly not if the company is in the pharmacy business. A patient who’s laughing about his own cancer disease shall not be promoted in any way. That’s a golden rule. Certainly, there are tons of exceptions, yes, but there are millions of more tons of examples teaching us the contrary. Especially, when the company is in the pharmacy business.

The more surprised we were when our first lad, sorry, ad immediately hit the flip chart, then destroyed the coffee machine followed by a tremendously unoverhearable WROOOOOOOM. Finally it set the whole building on fire. Uncomfortable side-effect: The ad has never ever been seen again.

Comfortable side-effect: Pfizer’s staff members of the marketing department had instantly and probably their best sex ever – with each other. Hic et nunc in the conference room. And the most impressive detail: nor have they eaten our history making ad literally neither was it part of their digestion in a spritual way; they had just a look at it. That was all. Unbelievable.

The consequences of all of this were clear: we’ve got the job! And so here we are, right on the moon’s surface doing some important research for our next ads.

Unfortunately, some unpleasantly looking questions arose when the reaction on Pfizer’s side sticked to ground zero. We thought that the only association this ad above allows is that it is showing what has been left behind when a Viagra-influenced-Superdick was digging and trying to penetrate an acre of moon land (or some acres more) for a minimum period (just let’s be realistic) of 24 hours. Well, this is what we thought.

Nevertheless, we sold two out of three, so things could have gone worse.

Photography by NASA