Tag Archives: virales Marketing

Feedback from Pfizer

21 Jul

We’ve got feedback from Pfizer. Since our last meeting with them we thought that we already made it. But as it seems today we’re only halfway there. First, we were asked if we could give this whole thing a bit more drive in a sensitive and gleamingful way. Following the golden rule of excecuting everything the client wants us to do – we went to the next post office, put our souls, our experiences, our abilities of aesthetic judgement, our life-insurances and, not to forget, our courage in a box, sealed it carefully with a bunch of 1p-stamps and sent it straight to South West Africa. In other words: here are the new results.

Can you keep a secret? We find this gleaming thing above a bit too suggestive. This happens to be because we strongly believe that the consumer has to make the last mental step to complete the picture we want him to see on his very own. No matter how small this small step may be…

Then we were asked if we could add a bit more natural colours to the ads. So, we did that (above) as well and destroyed by doing so this harmonic look all three ads were originally kept togehter with.

Leaving the concept of keeping a certain amount of visual equality in this campaign behind we exchanged the last draft showing the moon’s surface through this one above. We also removed the new added gleaming aspect. We think the message is already clear enough.

However, just to be completely on the safe side of our client’s understanding of eternity we created another ad pumping up the volume of the storytelling’s power of our campaign’s concept. Allow yourself a full click and take a serious look:

After accomplishing our mission we decided to go deeper into this matter, and the outer-space we already felt being surrounded with quite intensively. We met the heart of the famous Whirlpool Galaxy (M25) and tried – business as usual – to make the most out of it:


Our one-shot-shot: A nice spread sheet allowing even the lightest human brain cells to make the correct association. Ten, nine, eight, seven, six, five, …

We cannot wait receiving Pfizer’s feedback once more…

Meerschweinchenreport in Magisterarbeit über Virales Marketing zitiert

19 Jul

(c) Foto von Andreas Baier

Das ist das Zitat:

Eine interessante Beschreibung liefert der Satireweblog Meerschweinchenreport: „Viral ist lebendig, agil und hoch infektiös. Virals sind die kraftvolle Zwischenmahlzeit für den Geist, die mit ihren polarisierenden Aromen für den Hauch eines Momentes die Konsumenten vom tristen Alltagsdasein ablenken“ (Meerschweinchenreport.de 2008; Virales Marketing – Was ist das?).

Wenn auch ohne Anspruch auf Wissenschaftlichkeit zeigt dieses Zitat aus einem Weblog, dass Virales Marketing auch aus dem Grunde gut funktioniert, weil es sich in den Alltag eingliedern lässt. Es sind keine störenden Fernsehwerbungen, keine lästigen Telefonanrufe oder reizüberflutende Anzeigen. Es sind Nachrichten unter Freunden, die auch noch Spaß machen.

Titel der Magisterarbeit
Virales Marketing im Internet
Der Faktor Beziehungsstärke in der Verbreitung durch  E-Mails

Natalie Kain, Bakka.phil.

angestrebter akademischer Grad
Magistra der Philosophie (Maga.phil.)


Nein, einen Anspruch auf Wissenschaftlichkeit erhebe ich bestimmt nicht. Aber auf emotionale Genauigkeit schon. Beim Querlesen der Magisterarbeit bin ich zum Ergebnis gekommen, daß man die Verfasserin zur Magistra der Philosophie machen sollte, sofern das nicht schon längst geschehen ist. Allerdings, und das frage ich mich bei Menschen, die sich der Philosophie verschrieben haben, immer: Steht der Anspruch auf wissenschaftliches Denken und Handeln nicht den Grundsätzen der Philosophie entgegen?

Bei der Suche nach Substanz interessiert mich normalerweise nur eines: Führt der Urheber dieser oder jener Kommunikationsmaßnahme ein Gespräch mit sich selbst, oder etwa mit dem Publikum? Führt er Selbstgespräche, so ist er schon mal der Richtige. Opportunisten sind zu außerordentlicher Qualität nicht fähig. Unser Urheber mit Hang zu Selbstgesprächen muß zum übergeordneten Erfolg eigentlich nur eine einzige Hürde nehmen: Die Ergebnisse seiner Selbstgespräche sollten von einer möglichst großen Anzahl von Mitmenschen ebenfalls für gut befunden werden. Diese Regel ist für jeden Bereich gültig; auch für den des Viralen Marketings.

Magisterarbeit Download



14 Jun

Recently, we’ve been invited to Pfizer presenting some of our ideas dealing and playing around with Viagra. We weren’t so sure being the right guys for things like this because the larger the companies are the less they like to share their special sense of humour with the public. Particularly not if the company is in the pharmacy business. A patient who’s laughing about his own cancer disease shall not be promoted in any way. That’s a golden rule. Certainly, there are tons of exceptions, yes, but there are millions of more tons of examples teaching us the contrary. Especially, when the company is in the pharmacy business.

The more surprised we were when our first lad, sorry, ad immediately hit the flip chart, then destroyed the coffee machine followed by a tremendously unoverhearable WROOOOOOOM. Finally it set the whole building on fire. Uncomfortable side-effect: The ad has never ever been seen again.

Comfortable side-effect: Pfizer’s staff members of the marketing department had instantly and probably their best sex ever – with each other. Hic et nunc in the conference room. And the most impressive detail: nor have they eaten our history making ad literally neither was it part of their digestion in a spritual way; they had just a look at it. That was all. Unbelievable.

The consequences of all of this were clear: we’ve got the job! And so here we are, right on the moon’s surface doing some important research for our next ads.

Unfortunately, some unpleasantly looking questions arose when the reaction on Pfizer’s side sticked to ground zero. We thought that the only association this ad above allows is that it is showing what has been left behind when a Viagra-influenced-Superdick was digging and trying to penetrate an acre of moon land (or some acres more) for a minimum period (just let’s be realistic) of 24 hours. Well, this is what we thought.

Nevertheless, we sold two out of three, so things could have gone worse.

Photography by NASA